MOTION DESIGN
One of my most significant projects during my studies was creating a full advertising campaign for a fictional mobile application.
I developed the concept of an app dedicated to adopting abandoned animals, designed to create an emotional connection between users and shelter pets. The experience allows users to browse detailed animal profiles, discover their personalities, and easily locate nearby shelters.
The goal of the campaign was to highlight how simple and meaningful adoption can be. With just a few taps, users can connect with shelters, get in touch about a specific animal, and take the first step toward giving them a new home.
Through this project, I focused on combining storytelling and visual design to create an engaging, heartwarming, and impactful advertisement that encourages action and empathy.
TOKYOTER (Fictional Project)
This project was developed as a fictional animation piece, combining different techniques to create a unique visual experience.
The animation blends 2D elements created in Photoshop—particularly for the squid tentacles—with motion design in After Effects, allowing for fluid and dynamic movement. This hybrid approach emphasizes both texture and motion, bringing the visuals to life.
The art direction focuses on bright, vibrant colors to build an atmosphere that sits between dream and reality. The result is an immersive and slightly surreal universe, designed to capture attention and spark curiosity through movement and contrast.
PARALAXE
During the following year, I developed skills in creating parallax animations using Adobe After Effects, adding depth and dynamism to my visual work.
This technique quickly became a key tool in my creative process, allowing me to transform static visuals into immersive, layered experiences.
Below is an example of how I applied this approach in one of my projects: